Retail & Apparel Archives - Page 21 of 36 - Event Marketer
Timberland Engages Tradesmen on a Work-Site Tour
Rugged outdoor footwear and apparel maker Timberland took the road less traveled, invading work sites (factories, warehouses, and construction sites) with an engaging exhibit the blue collar folks just couldn’t resist. Looking to promote Timberland’s Pro line, the tour used free safety classes to first gain entry into work sites—many are legally required to stage such...
Nike Competition Lights a Fire Under Young Runners
A month before Athens went flame-on, Nike was on the streets of New York City with a grassroots program that tied its new Speed product line to summer, running and community competition. Mimicking the Olympic spirit of friendly competition, the six-day Speed Showdown took advantage of rivalries among New York’s five boroughs to find the...
New Balance Passports Sweep Consumers off Their Feet
Proving events can indeed push volume—“It taught us an amazing amount,” says NB head of marketing and promotions Karin Piscitelli—New Balance used its sponsorship of the LaSalle Bank Chicago Marathon to ring cash registers at retail. Customers who spent $100 on New Balance product at any of 25 participating retailers received a New Balance Marathon...
W.L. Gore & Associates Takes Gear Demos to the Mountain
Educating the public about outdoor technologies can only be done if, well, it’s taken outdoors. And W.L. Gore & Associates, a windproof, waterproof and breathable fabric technology company, wasted no time. It hit the road on the Know What’s Inside tour to promote its Gore-Tex and Windstopper products. Its target was clear: outdoor and extreme...