Industry: Retail & Apparel

For the adidas Megabounce shoe launch last holiday season, adidas built three Bounce Lounges in key locations in Manhattan and Brooklyn. In Manhattan, adidas created buzz for the launch by dispatching four hydraulic low-rider Bounce Mobile vehicles filled with brand ambassadors spreading the word about the lounges and the launch. A refuge from the cold, the […]

Targeting female fitness enthusiasts, Nike created the women’s marathon as a fun event for women that would also raise awareness (and funds) for the Leukemia & Lymphoma Society. Nike used email campaigns and direct mail to spread the word pre-race, and about 15,000 runners participated in the San Francisco event. A Nike Expotique in Union […]

Imagine being handpicked by Sting to join him onstage and belt out “Roxanne” during a pre-show closed sound check. Or put on your red dress and hang out with the likes of Courteney Cox and other celebs in a backstage Moroccan oasis while nibbling on spiced lamb chops and grilled chicken kabobs. Sound like a […]

The adidas NBA All-Star Weekend in Las Vegas last year was a slam dunk. The footwear and sports apparel brand came at it from all angles with a mobile tour, pop-up concerts, local retail promos—you name it. The goals were clear: highlight adidas’ sponsorship of the NBA, create the ultimate brand experience for consumers, showcase and […]

The Ambassador Program was designed to generate word of mouth for a new line of women’s jeans through 100 carefully selected brand ambassadors. Participants, ranging in age from 18 to 48, were chosen in Gap’s top 10 markets. They were given access to a custom web site and tailored emails to communicate within their social […]