Retail & Apparel Archives - Page 36 of 36 - Event Marketer
Everyday People Drive Levi’s Brand Advocacy Program
When Levi’s was looking to connect with millennial women, it selected up-and-comers in the fields of fashion, music, art and social change to form a community of like-minded women across the globe. The Shape What’s To Come campaign involved 50 women from the U.S., U.K. and Japan who kept journals about how they are shaping...
Gourmet Food Truck Trend Gives Gap a Tasty Idea
The Pico de Gap campaign set out to tap into the heritage behind Gap’s 1969 denim line—and to play up the idea of “democratizing fashion.” To do it, Gap leveraged the gourmet food-truck trend with four hand-painted Pico de Gap taco trucks and a “Made in L.A.” theme. The tour, whose name was inspired by...