Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:RFID, sports sponsorship, 3D, digital activation, fan engagement, gesture control Related Articles Game of Thrones Exhibition Gives HBO a Boost in Social Currency CES 2017: Scenes from the Show Floor in Las Vegas RBC’s Olympic Eco Home Follows the Flame The Brief: ‘Tortured’ Swifties and Hot Ones Live