Interactive Features
San Diego Comic-Con Returns IRL: Take our Firsthand Tour of 12 Brand Activations
Attendance at the convention center was down, but the brands activating just outside of it drew throngs of fans with everything from Dragon Brew to “walkers” to a vampire club.
Cannes Lions Roars Back to Life: Inside Five Engagement-rich Brand Activations
Celebration of creativity is the focus at Cannes, but this year that vibe was reflected—to a heightened degree—in the event’s experiential strategies.
Experience Design Trend: How Brands are Building Event Footprints That Feel Like Home
There’s no place like home, but savvy event marketers have been enticing consumers back to live events by offering comforting environments that evoke that same sense of relaxation and security.
Experiential in Color 2022
In our second annual Experiential in Color program, we talk with 16 rising event marketing stars about industry trends, inclusive campaigns and what it really means to belong in events.
Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events
Say hello to the eco squad—10 event marketing titans propelling their businesses forward while championing sustainability…
Women in Events: Meet Our 2021 Participants
While the pandemic has amplified or created more challenges for women, it also highlighted the unique skills women bring to the table—skills that have helped their organizations pivot and innovate…
Meet the 2021 Dream Team: The Sharpest Minds in B-to-B Events
Their paths to event marketing are unique, but our Dream Teamers’ steadfast commitment to delivering experiences that move the needle for their brands is one and the same.