Interactive Features
The 2019 B-to-B Dream Team
Our 2019 B-to-B Dream Team gets candid on career paths, team-building strategies and what’s in store for the industry.
Women in Events 2019: The Full Report
EM presents the industry’s brightest minds and takes you inside closed-door roundtable discussions spanning exclusive insights and sound bites.
Blazing Trails: The Dos and Don’ts of Cannabis Experiences at Events
For decades, it was criminalized, stigmatized and scrutinized, but over the last few years, cannabis has gone from a taboo topic to a thriving industry poised to set the marketing world ablaze.
The Event Marketer’s Guide to Engaging Superfans
The superfan demographic is a force to be reckoned with, but to tap into its power, brands need a genuine understanding of how the subculture operates.
Fanning the Flames: Inside Comic-Con International 2018
How brands engaged pop culture superfans of every stripe at San Diego’s epic convention.
100 Moments That Mattered: Celebrating 15 Years of Experiential Marketing Magic
EM celebrates its 15th anniversary with a look back at the events, trends, hits and misses that made the industry what it is today.
Six Trends from the Vans US Open of Surfing: From Eco-Conscious to Family-Friendly
Approximately half a million consumers descended upon Huntington Beach, CA, for the Vans US Open of Surfing, and EM was there to capture all the brand action from the extreme sports festival.