Bacardi gets positive WOM to flow
LIKE THE PERFECT STORM positive word of mouth starts small...
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A RECENT STUDY by the CMO Council found that when...
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SITTING IN ON A BRAINSTORMING SESSION with Autodesk’s event marketing...
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LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is...
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Iconic rocker Mick Jagger is one. So are big screen hunks...
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Independent music and film festivals like South by Southwest and the...
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FUN. ESCAPISM. PLAY. These are just a few of the...
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TALK ABOUT CUTTING THROUGH THE CLUTTER. To drive booth traffic...
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MORE THAN EVER people are connected 24/7 via text messaging...
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CONVINCING PEOPLE TO DONATE to a charitable cause is always...
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