How Dasani Used an Eco-Conscious Sampling Tour to Connect—and Convert—College Kids
For the beverage category, a bottle of water is always...
read moreBeck’s Mixes Big Messaging with Intimate Events
Think large-scale mass marketing and small-scale targeted tastemaker strategies don’t...
read moreHallmark Pulls off a Paperless Conference
The 102-year-old Hallmark brand is a $4.1 billion business reminder...
read moreHow to Select the Right Brand Ambassador for the Job
Event staffers today come in every stripe and skill set...
read moreSocial Media: New Kids on the Block
So, it’s the New Year and just because Facebook has...
read moreBrands Turn to Hospitality to Target Shoppers
We’ve all been there—harried from holiday shopping or stressed out...
read moreSpecial Report: South by Southwest 2013
It’s springtime in Austin and that means the South by...
read moreSpecial Report: Spring Break 2013
EM editors Rachel Kirkpatrick and Kenneth Briodagh kissed the frigid...
read moreToyota Takes its Dealers on an Emotional Journey
At the close of the business portion of Toyota Motor...
read moreEventTech 411: Startups from SXSW
Every conversation in the event marketing industry eventually comes around...
read moreHow Technology Can Help Brands Bring Their Stories to Life
In a TED talk entitled “The technology of storytelling,” celebrated...
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