Easing into virtual events
For many event marketers and their customers, taking the leap...
read moreMedia training is a key skill for brand marketers
Ross Burton credits media training with giving him confidence whether...
read moreHigh fashion’s big night out with Vogue
September is a month typically associated with Fashion Week and...
read moreShareholders’ meeting delivers the right recession-friendly messages
The biggest challenge Walmart faced in preparing for this year’s...
read moreNerf creates new sport for fan fun
Can't find a sport that matches your corporate image? Hasbro's...
read moreTargeting the Hispanic Demographic in Events
At a time when many brand marketers are struggling to...
read moreSetting records nets big publicity
Even the most elaborate publicity events can fall flat if...
read moreDelta Fires Up Campus Tailgate Events with the Celebration Grill
Delta Air Lines has landed at five universities this fall...
read moreTaking green screen beyond the backdrop
The conventional wisdom about green-screen photo activation says that it...
read moreAdding fitness to youth programs
Overcoming childhood obesity takes a village. And while many companies...
read moreWhy Feel-Good Events Feel… Good
Imagine walking down the street and hearing that your hair...
read moreDelta Fires Up Campus Tailgate Events with the Celebration Grill
Delta Air Lines has landed at five universities this fall...
read more