We Have Liftoff: Eight Ways to Master a Launch Event
Ask almost any event marketer which event type is most challenging to execute and you’ll often find product launches at the top of the list. The struggle is real when it comes to creating an experience that accurately illustrates the benefits of the new product, aligns with the brand’s broader ethos and inspires attendees to talk about (and share) it. Is it a rigorous undertaking? Sure, but launch events have the power to not only develop new brand advocates, but rekindle relationships with lapsed customers by reigniting their interest in the brand. Failure to launch? Not here. Take a look at eight tried and true strategies for nailing a launch event.
Multi-user VR Drives the Launch of Jaguar’s New Electric Car
Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in a brand message. But leveraged as an integral part of a strategic product launch, as Jaguar did when it introduced… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
AT&T Leverages a Taylor Swift Partnership to Launch a New Platform
As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour
It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
PUMA Launches its NETFIT Lacing Technology With an All-Star Press Event
PUMA on May 4 jumped into a launch event with both feet, introducing its NETFIT lacing technology and offering the media, influencers and sneakerheads in attendance a star-studded evening at New York City’s Altman Building.
Three Lessons in Launch Events From Perrier’s Pop-Up
Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home
It’s not easy to judge a paint color by its swatch, so in announcing its first-ever 2018 Color of the Year, Behr Paint constructed a Pop-Up Trend Home in New York City’s bustling Grand Central Terminal.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Fuso Transforms a Parking Garage Into a ‘Positive Energy Station’ for the Launch of its All-Electric Truck
Product launches in the trucking industry typically take place in a convention center or even at the factory. But for Mitsubishi Fuso, a division of Daimler and maker of the first mass-produced zero-emission… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Photo Tour: FX Revives 1980s L.A. for the Launch of ‘Snowfall’
To promote its new series Snowfall,” FX Networks created a launch event that generated excitement for the first season of the show without promoting its sensitive subject matter—the crack epidemic… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?