Change brand perception Archives - Page 11 of 23 - Event Marketer
Red Bull Turns a Truck into an Audio-Visual DJ Booth
In order to boost brand awareness among consumers and make the brand more approachable, Red Bull created four hardcore dj SUVs—large in stature and equally ready for off-road or city cruising. To build it, the brand converted an MXT from a truck to a SUV, with the roof rising up to expose a complete A/V...
Yahoo Visualizer Brings Data to Life for Advertisers
They say seeing is believing, which was Yahoo’s goal at CES 2015. Yahoo wanted to bring to life for advertisers the vast amount of data it has for targeting digital advertising campaigns to the right users at the right time with the right messaging. The answer was a motion-sensitive, interactive data universe where users could...
AOL Unleashes High-Tech Storytelling Devices at NewFront
AOL went into the 2015 NewFront with one key message: that it provides celebrity-focused, original programming and consistent video content 365 days a year. With that Content 365 message in mind, A/V immersed attendees in the Content 365 offering. Packaged under the theme of “Unleash,” the NewFront conveyed that AOL is unleashing a new breed...
Ford’s Factory Tour Boasts Robots, Lasers and Projection
Ford’s F-150 may be a classic among American-made trucks, but it’s also got its eye on the future. The Manufacturing Innovation immersion experience at the Ford Rouge Factory Tour, a Ford factory complex located in Dearborn, MI, showcases the automaker’s recent breakthroughs and brings the story of the people behind its technologies to life in...