Change brand perception Archives - Page 5 of 23 - Event Marketer
State Farm Inspires Women With Storytelling Events
Like a good neighbor, State Farm is there to assist its customers with their insurance needs. But most don’t realize that the company also offers them an array of financial services. To change that perception, and to get consumers thinking about their long-term goals, State Farm rolled out the Write Now campaign. The idea was...
Whirlpool Offers Clean Laundry to Schools in Need
We think of washing machines as cold metal appliances that serve a mundane purpose. But for many people across the U.S., clean clothes are far from the mundane. It was a story Whirlpool uncovered as it sought to “humanize” its brand, launching a national research survey that revealed as many as 1 in 5 students...
Gatorade Powers its ‘Fuel Lab’ With Customization
Gatorade is known for its bright colors, crisp flavor names and electrolyte-rich formula, the perfect thirst quenching beverage for physical exercise, and if we’re being honest… hangovers. But Gatorade has reframed its brand, looking to be known for its sports “fuel” rather than sports “drinks.” It launched a six-city Gatorade Fuel Lab tour to introduce...
Intel and Lady Gaga Perform Mind-Blowing Tech Feats
A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking...