Drive consumers to purchase Archives - Page 123 of 130 - Event Marketer
Microsoft Woos Consumers with Delightful Distractions
This campaign faced a formidable challenge—getting people to switch from their Apple iPhones or Android smartphones to the Microsoft Lumia. However, since more than 93 percent of U.S. computer users are on a Windows operating system, the idea of switching to the only phone with seamless Microsoft Office integration was extremely compelling. So, Microsoft set...
Nissan Transforms Smartphones into Content Machines
If Nissan’s tagline is “Innovation that Excites,” its Digital Landscape at the North American International Auto Show, should be called “Technology that Excites.” The company’s goal for the show was to reset consumer expectations of the brand and its products in a rich experience that was sensory driven and fun, all while attracting, engaging and...
Verizon Soccer Experience Scores with Latino Community
Estadio FiOS scored big with the Latino community by connecting with one of their key passion points—soccer—to educate them on Verizon products and services in a fun and engaging way. Key messages emphasized how Verizon FiOS services could maximize watching FIFA World Cup matches. The activations took place at high-traffic malls in five markets, including...
Sprite ‘Steps Up’ its Outreach to African-Americans
Sprite stepped up its commitment to young adults with the second iteration of the Sprite Step Off, the electrifying stepping competition it created. The platform, which is helping Sprite build enduring brand affinity with the fiercely loyal multicultural audience, is a tournament-style competition with college step teams vying for scholarship money and bragging rights. Through...