Drive consumers to purchase Archives - Page 128 of 130 - Event Marketer
Store Demos Promote Barefoot’s Brand Personality
Ernest & Julio Gallo Winery’s Barefoot label combines wine tasting with charitable giving as part of its marketing programs. Case in point: Its Barefoot Sole Patrol program, which brought together 300 hired wine enthusiasts who made it their mission to make wine fun, generate sales and raise money for charity. The events were an opportunity...
Norton Program Puts Cybercrime Threats in Context
As cybercriminals get craftier and more sophisticated, so, too, do the tools designed to protect against them. Norton capitalized on this fact, and introduced its newest security product Norton 360 V5 with the Norton Cybercrime Index program. The campaign featured a mix of p.r., live events and retail promotions that leveraged a subtle dose of...
New Balance Uses Urban Race to Build Store Traffic
To excite New Yorkers about the opening of its first New Balance Experience store in North America, New Balance developed a four-week campaign centered on a proprietary mobile game called Urban Dash. The brand challenged runners to race for the chance to win shoes and gift cards. Available from the Apple app store and the...
Michelob Ultra Delivers Sales Around PGA Tour
Although Michelob Ultra is popular among the active-lifestyle set, Anheuser-Busch wanted to create a retail promotion to reach a broader base of light beer drinkers with a focus on 35- to 49-year-old males. The brewer leveraged its sponsorship of the PGA Tour and created the Michelob Ultra Foursome golf text-to-win sweepstakes, which was promoted at...