Drive consumers to purchase Archives - Page 13 of 130 - Event Marketer
Lincoln Targets Micro-influencers With a Nationwide Ride-and-Drive Event
We often think of influencer events in a bubble—one-off experiences that may not go deeper than an open bar or an Instagrammable space. On the 20th anniversary of the Lincoln Navigator, originally launched in 1997 and then relaunched in 2017 with an all-new design and luxury positioning, Lincoln raised the stakes with a nationwide activation...
Capital One Cardholders Unlock Experiences for Orange Bowl Events
We all should be able to feel like a VIP once in a while, and at the Capital One Orange Bowl the credit card brand did just that. Cardholders were able to unlock experiences tied to the brand’s title sponsorship of the semi-final college football game, including the Capital One Beach Bash concert platform, which...
Uber brings fan on the ride of there life to the “Theatre of Dreams”
Manchester United has a global fan base, but only one percent of it gets the opportunity to visit Old Trafford, the team’s home stadium, in person. So, Uber leaned on the theme of transportation and teleported its riders to the “Theatre of Dreams” in a fully immersive game-day experience that brought the essence of the...
Crack open a cold one with Budweiser all over the world
Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to...