Drive consumers to purchase Archives - Page 16 of 130 - Event Marketer
Microsoft works with the NFL to bring goof to charities across the Nation
THE SETUP: Microsoft, the official sideline technology sponsor of the NFL, has leveraged its Surface devices to drive fandom and boost player efficiency since 2013. But ahead of the 2018 Super Bowl, the brand wanted to show the world that its technology doesn’t just create fans—it creates change. So Microsoft launched Create Change, an integrated...
Visa’s RFID tech event scores with the audience
WHY THE JUDGES LOVE IT: Visa’s Shooting for the Stars activation in Moscow during the 2018 FIFA World Cup began with a RFID-imbedded credential, followed by a 30-second scan to create a personalized 3D avatar. Once the avatar was constructed, attendees played an augmented reality game (with their avatars, of course) using HoloLens headsets to...
Duracell and Canadian news magazine Maclean’s fly past boundaries
WHY THE JUDGES LOVE IT: To celebrate Canada’s 150th birthday, Duracell and Canadian news magazine Maclean’s launched the first drone flight across Canada with the Explorer 150, capturing and live-streaming footage of the countryside along the 6,800-mile journey. The brand modified the drone by adding a second camera that was powered by Duracell batteries. The...
TOTO flushes all expectations away and go above and beyond
WHY THE JUDGES LOVE IT: TOTO created a showroom of private bathrooms featuring its Washlet product, an electronic bidet, where attendees learned about its features from an animated holographic character by the name of “Shizukun.” Triggered by a motion and door-sensor system when the consumer entered the bathroom, the story told by the childlike blue...