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Bud Light Sponsorship Targets Hispanic Soccer Fans
Copa America is Latin America’s biggest soccer tournament, so when the competition headed to the United States for the first time in celebration of its 100th anniversary, Bud Light seized the opportunity to kick it with Hispanic beer drinkers. The brand’s Barra Centenario experience was a chance to position itself as the beer of choice...
Coke Marks the Olympics With Teen-Centric Activities
For Coca-Cola, the Olympics are like an old friendship—an 88-year-old one. But despite the historic age of the Games and its partnership, Coke wanted to make sure that its sponsorship program and the Games were relevant to teens and millennials, too. The resulting #ThatsGold global marketing campaign that spanned the Olympic Torch Relay to the...
Samsung’s Galaxy Studio Lures Tech-Savvy Millennials
It’s no secret that the Olympics is one of the fiercest competitive marketing landscapes for global brands looking to leverage the attention and crowds that surround those colorful rings. For Samsung, the Summer Olympic Games in Rio de Janeiro served as a powerful touchpoint in which to reach tech-savvy millennials and deliver experiences only possible...
Jägermeister’s Treehouse Activation Lures Music Fans
There’s no better way to visually communicate Jägermeister than through antlers, which is exactly what the liquor brand brought to life at electronic dance music festivals across the country—a new music genre for the brand. The Haus 56 activation was a two-story “treehouse” that paid homage to Jägermeister’s heritage and 56 ingredients used to make...