Drive consumers to purchase Archives - Page 23 of 130 - Event Marketer
Gatorade Powers its ‘Fuel Lab’ With Customization
Gatorade is known for its bright colors, crisp flavor names and electrolyte-rich formula, the perfect thirst quenching beverage for physical exercise, and if we’re being honest… hangovers. But Gatorade has reframed its brand, looking to be known for its sports “fuel” rather than sports “drinks.” It launched a six-city Gatorade Fuel Lab tour to introduce...
Samsung’s Tech Ecosystem Entices Golf Fans
Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...
Stella Decks the Halls of its Holiday-Themed Lounge
As brands decked the halls and lured shoppers with special sales over the holiday season, Stella Artois set itself apart from the pack with a luxury shopping experience aimed at boosting sales of its iconic, limited edition holiday chalice. Teaming up with GILT, a flash sale site that offers its members special access to designer...
Nike’s BraHaus Gives its Pro Bra Collection a Lift
Nike recognizes that the modern woman needs support. Not just moral support, but a more intimate kind of support only a great sports bra can give. But with bra fitting still considered a somewhat taboo topic, the brand needed to provide a compelling, and more importantly, inviting, environment in which it could engage consumers and...