Drive consumers to purchase Archives - Page 24 of 130 - Event Marketer
Budweiser Draws Millennials With ‘Zombie Apocalypse’
In an effort to boost positive sentiment among 24- to 35-year-olds who typically drink craft beer, Budweiser activated a series of Denver-based events that treated millennials to an entirely new take on the Halloween season—a fictitious Budweiser Bottling Plant turned pop-up party… for the undead. The brand’s “Fear Fest” program ultimately attracted 7,000 target attendees...
IKEA Positions Itself as a Culinary Brand Via RFID
IKEA has never been a conventional retailer so when it activated a food-inspired pop-up, “Break the Rules” was a fitting theme for both the experience and the brand. Attendees were encouraged to rebel against traditional food “rules,” helping IKEA to position itself as a brand that inspires exploration and fun with food. Offering a tech-powered...
Activision Uses RFID To Declare War on Static Gaming
Activision’s Call of Duty franchise declared war on static gaming events over the fall, activating a three-day Call of Duty XP event that immersed thousands of fans in a theme park environment that brought the brand’s vivid battlefields to life. Décor that replicated game maps, photo ops, hands-on game play and physical challenges like paintball...
Samsung Makes VR More Approachable With Hole 360
Samsung got into the swing of its three-year partnership with the PGA thanks to Hole 360, an interactive virtual reality experience being hailed as a game-changer in golf training. To make it happen, the brand needed to showcase its technology’s ability to enhance consumers’ lives without intimidating them. The solution was something all golf enthusiasts...