Drive consumers to purchase Archives - Page 25 of 130 - Event Marketer
Gatorade Repositions Itself as a ‘Sports Fuel’ Brand
This dynamic activation established Gatorade as an innovative brand to athletic trainers and demonstrated its shift from a singular product focus to the 24/7 athlete and sports fuel. Technology brought that message to life in a journey that informed attendees in a hands-on and self-directed way. At registration attendees received an RFID-equipped tag to check...
EMC Unleashes a Tech Extravaganza to Address Data
Mention the words “modern data center” and the average person, even the tech-savvy EMC World attendee, gets a little glassy-eyed. It’s not easy to grasp just how deeply data affects our everyday lives. EMC’s Experience Future-Ready exhibit addressed that issue head-on, showing attendees exactly what goes on under the surface of the world around them....
Comcast Touts its New Platform With Interactive Games
The X1 Challenge Tour traveled to 13 markets to tout XFINITY X1, a Comcast platform that allows consumers to access all of their entertainment on all of their screens. Challenge Tour activities included X1 live service demos, a series of interactive challenges and a NASCAR virtual reality experience. A motorcycle game showcased X1’s superior internet...
Cisco Boosts its IoT Tech with Immersive VR
After dipping its toes into virtual reality at this year’s Internet of Things (IoT) demonstration area, Cisco’s attendee engagement at Cisco Live will never be the same again. Oculus Rift and VR Cardboard experiences, along with a mouse-enabled 360-degree video engagement, generated buzz at the event and drove traffic to the booth. Cisco was so...