Drive consumers to purchase Archives - Page 26 of 130 - Event Marketer
Sensodyne Brushes up Consumers on Oral Health
Teeth whitening and the issue that comes with it (sensitivity) isn’t the sexiest of topics, but Sensodyne was able to give it a sleek, premium edge with a dentist office in the middle of Flatiron Plaza in New York City and The Falls in Miami. The Sensodyne True White Sensitivity Suite pop-up was a shipping...
Fujifilm Pop-up Highlights the ‘Soul’ of Image-Taking
Fujifilm is a classic image taker’s brand that has managed to stay relevant beyond film with cutting-edge products like instant cameras and share printers. To drive that message home, reposition itself within the U.S. market and inspire shutterbugs, Fujifilm created Wonder Photo Shop. The brick and mortar retail environment in New York City’s highly photographed...
Symantec Unveils World’s First Tight-Ratio LED Ring
Everyone knows that when you break up with someone, you’ve got to make a statement at your next public outing. That’s exactly what Symantec did last winter at the RSA Conference after splitting with storage company Veritas to become a strictly security-focused operation. Equipped with the world’s first tight-ratio LED ring, the brand showed off...
Optimum Nutrition Flexes its Sponsorship Muscles
Optimum Nutrition took an organic approach to its 20-foot by 80-foot booth at Arnold Sports Festival by focusing on the human body. The company used the human body’s muscle fiber for inspiration, which tied nicely into its products that focus on the development and enhancement of muscle. This was physically translated into the wave fabric...