Drive consumers to purchase Archives - Page 82 of 130 - Event Marketer
EA Packs Gameplay, Green Screen into a Mobile Hub
Electronic Arts wanted to take high-def video game sampling beyond the standard retail and shopping mall experiences. So was born The Hub, an 18-wheel mobile tour that EA took to music festivals, community events, sporting matches and theme parks throughout the UK and Ireland last summer. The Hub was based on a tri-axle step framed...
Metalast Tour Features Sophisticated Training Center
Executives at Metalast know that live demonstrations of its metal finishing services and face-to-face meetings are the company’s most powerful sales tools. But getting Fortune 500 engineers and procurement execs to Metalast’s Minden, NV, headquarters isn’t always easy. Enter the Touring Resource & Educational Exhibit, or T-REX, a mobile showcase and conference room that allowed...
Wrigley Visits Hispanic Markets with Family Interactives
To target the Hispanic market, Wrigley created the Planeta Wrigley tour that visited festivals across the country. The goal: sampling and to create brand affinity by tapping into this market’s passion for music, technology and sports. Targeting kids and families, the tour was divided into two zones—Orbit and Eclipse domes—created to keep consumers interactive as a...
Olympus Onsite Tour Elevates Mobile Marketing Tech
Sixteen months after president/coo Mark Gumz decided a face-to-face program would help sell more product, Olympus OnSite hit the road. Not only does the program push the technological foundation of mobile marketing to a new threshold, but it pushes the very utility of the tactic. OnSite takes a collection of cutting-edge medical technologies direct to...