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Dyson Launch Event Features 10-Story Vinyl Sphere
The launch event for the new Dyson DC15 vacuum took its inspiration from the appliance’s most notable design feature: a ball. On the vacuum, it helps the machine pivot and turn like nobody’s business. At Fordham University in New York City, Dyson expanded the key feature into a 10-story tall inflatable vinyl sphere—with interactive elements,...
Napster’s Grunge Approach Earns Exhibit Accolades
Napster took a grassroots approach to its trade show exhibit at the DigitalLife Expo in New York: The brand went with a “garage band” feel by actually building its own garage on the show floor. Instead of trying to outshine high-powered, big-budget brands like Hewlett-Packard and Microsoft, Napster hyped its anti-establishment image with an exhibit...
Xbox Focuses on Gamers’ Sense of Self Expression
At 35,000 square feet, it was massive, yes. But it was also integrated, a live translation of the marketing blitz that would follow. Xbox’s stand at the 2005 E3 show leveraged the look, feel, vibe and messaging of the TV spots, radio ads and online elements that would ignite the 360’s overall marketing platform. “It...
Volvo’s Construction Equipment Plays a Game of Hoops
Volvo Construction Equipment North America took what could have just been a traditional hospitality event at the 2005 Conexpo-Con/Agg in Las Vegas and kicked it up a few notches with cheerleaders, live music and a live basketball game in which the “players” were backhoes, wheel loaders and other construction equipment. Yes. You read that right....