Drive consumers to purchase Archives - Page 89 of 130 - Event Marketer
Jeep Awes Consumers with Operation Altitude Stunt
Battling a bevy of SUV competitors, DaimlerChrysler wanted to introduce the full-size Jeep Commander in a way that would instantly establish the vehicle’s bona fides as one of the only trail-rated vehicles on the market, appeal to off-road enthusiasts and raise interest among more conservative urban consumers. The automaker also figured it could use the...
Wrigley’s SnoCore Tour Freshens Teen-Friendly Image
Reinforcing its teen-friendly image among marketing-savvy consumers is the main goal for Wrigley’s Winterfresh breath-freshening gum, and the SnoCore Tour has been delivering. The property, an annual traveling winter lifestyle-and-music event, hit 39 markets across North America in 2005. Music acts including Chevelle, Helmet, and Crossfade rocked the event’s performance stage, while brand reps dished...
Perrier Plays on Words, Makes Nights More ‘IER’
Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier played on the “IER” at the end of its name, turning a sexy night into sexIER, a funny joke...
Cerveza Tecate Hosts a Community Soccer Program
Speaking to the heart of its Mexican-American market, Cerveza Tecate tapped into the group’s love of soccer by creating the Tecate Soccer Program. The highlight was the Copa Tecate, which featured 2,800 amateur soccer leagues with 50,000 participants from 24 cities nationwide, competing for the championship title. Leading up to the semi-finals, Tecate held other events,...