Drive consumers to purchase Archives - Page 91 of 130 - Event Marketer
Best Buy’s Rewards Members Hop on Stage with Sting
Imagine being handpicked by Sting to join him onstage and belt out “Roxanne” during a pre-show closed sound check. Or put on your red dress and hang out with the likes of Courteney Cox and other celebs in a backstage Moroccan oasis while nibbling on spiced lamb chops and grilled chicken kabobs. Sound like a...
Olympus Loans Cameras to US Open Attendees
In an effort to push the envelope on its US Open sponsorship, Olympus launched a multi-faceted experience-based campaign that touched consumers, prosumers (expert amateurs) and professional photographers. The mantra that held it all together: Get the cameras in people’s hands. Any attendee on site was allowed to borrow Olympus’ new Stylus 770SW camera for two...
Axe Embarks on the World’s Dirtiest Tour
To promote its new shower gel to 18- to-24-year-old men, Axe tapped into the little boy inside every grown man with the World’s Dirtiest Tour. The 110-foot-by-45-foot footprint (pulled by four semi-truck haulers) gave young men the chance to get dirty… seriously dirty. It consisted of three dirty stations: Artsy Fartsy, where consumers covered themselves...
Audi Unleashes Filmmakers to Promote New Vehicle
Audi launched its 2005 A3 model with a multi-platform initiative tied to the world of filmmaking. Spanning nearly six months and multiple venues, the campaign sent three filmmakers and their crews on their own separate journeys across the U.S. in new A3s. Audi turned each team loose, asking them to document their experiences on film....