Drive customer recommendations Archives - Page 16 of 93 - Event Marketer
HBO’s “The Defiant Ones,” all access event lets consumers express there self
THE SETUP: With a star-studded cast at the helm, HBO’s four-part documentary, “The Defiant Ones,” about two music industry legends, promised plenty of viewers. So the network developed an aspirational goal that went beyond driving tune-in: establishing a cultural foothold for the series by celebrating the defiance in everyone. The brand targeted large-scale events, like...
BMW’s ride to Coachella
WHY THE JUDGES LOVE IT: Coachella is a breeding ground for content creation, so to promote its i Series electric and hybrid vehicles, BMW headed to the desert. The brand enlisted festival headliner John Gourley and 17 influencers to document their individual journeys to Coachella on social media. The campaign concluded with two exclusive nightlife...
HBO’s documentary, “The Defiant Ones,” is a success
WHY THE JUDGES LOVE IT: HBO’s documentary, “The Defiant Ones,” follows the failures and triumphs of two music industry moguls, prompting a campaign that celebrated the defiance in everyone. The brand headed to major events, like SXSW, to interview hand-selected “defiant ones” about the obstacles they’d overcome to achieve success, then shared them digitally. The...
Microsoft works with the NFL to bring goof to charities across the Nation
THE SETUP: Microsoft, the official sideline technology sponsor of the NFL, has leveraged its Surface devices to drive fandom and boost player efficiency since 2013. But ahead of the 2018 Super Bowl, the brand wanted to show the world that its technology doesn’t just create fans—it creates change. So Microsoft launched Create Change, an integrated...