Drive customer recommendations Archives - Page 17 of 93 - Event Marketer
Nike’s NBA uniform launch was a slam dunk
WHY THE JUDGES LOVE IT: Nike’s epic NBA Uniform launch event for 800 influencers and members of the media began with music bumping throughout Sony Studios’ Stage 27 in Los Angeles. A massive, 27-foot-high and 48-foot-wide high-resolution LED video wall offered stories about the game. And then, the screen divided into three 15-foot monoliths to...
EpicGames really was epic with their Fortnite event
THE SETUP: Fortnite’s first foray into experiential at E3 was an immersive celebration of all things Fortnite, from a 38-foot Battle Bus to a green-screen experience with game characters to a Boogie-Down Dance Challenge at the top of each hour. (For the uninitiated, a flying Battle Bus is where Fornite battles begin.) Design elements like...
Visa’s RFID tech event scores with the audience
WHY THE JUDGES LOVE IT: Visa’s Shooting for the Stars activation in Moscow during the 2018 FIFA World Cup began with a RFID-imbedded credential, followed by a 30-second scan to create a personalized 3D avatar. Once the avatar was constructed, attendees played an augmented reality game (with their avatars, of course) using HoloLens headsets to...
Potential Air Force recruits get down to work for a day
WHY THE JUDGES LOVE IT: The Air Force wanted to generate awareness for its much-needed maintainer positions while showing potential, tech-savvy recruits what it’s like to repair something with their hands. Inside two 39-foot, connected trailers designed to look like an Air Force hangar, attendees moved through six different activity stations featuring Leap Motion, Microsoft...