Drive customer recommendations Archives - Page 20 of 93 - Event Marketer

May 23, 2019

Frontier Developments brings Jurassic World to life for its new game

THE SETUP: To celebrate the release of its new game Jurassic World Evolution, British game developer Frontier Developments created a rather unconventional trade show booth at E3 2018 in Los Angeles. The game allows fans to construct and run their own Jurassic Park. But rather than merely setting up game consoles for attendees, the company...

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May 23, 2019

Intel makes it known of their role in the tech world

THE SETUP: To demonstrate Intel’s role in developing smart, data-powered experiences and technologies like autonomous driving and artificial intelligence, the brand staged a massive keynote at CES 2018 in Las Vegas featuring immersive demonstrations leveraging Intel technology—including the first U.S. flight of an Intel-powered flying car, the Volocopter. The event kicked off with a live...

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May 23, 2019

Constellation Brands brings the chill at BottleRock

WHY THE JUDGES LOVE IT: If there is one color that gives off good vibes it’s yellow. Paired with porch swings, you’ve got a pretty comfortable setup that just screams, “Come, sit down for a while, and crack open a cold beer.” No, this was no ordinary beer garden. Pacifico at BottleRock, an upscale music...

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May 23, 2019

Nutrien A ‘touches’ the future

WHY THE JUDGES LOVE IT: To demonstrate a “Farm of the Future,” Nutrien A Solutions activated the Futuredome, a bright, 60-foot in diameter white dome that stood out among the scores of trade show exhibits. Inside, attendees learned about the Nutrien Digital Platform on a 70-foot touch-screen monitor and developed their own custom logos on...

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May 22, 2019

“The Good Place” takes immersion a step farther at Comic Con

THE SETUP: If there is one thing Comic-Con attendees like most it is immersions. NBC, in taking over a 4,000-square-foot space in The Gaslamp Square in San Diego across from the convention center, created “The Good Place” world from the series. Forty consumers entered at a time through the big doors and into the neighborhood...

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