Drive customer recommendations Archives - Page 23 of 93 - Event Marketer
Taco Bell Spices Things up with a Test Kitchen Event
How do you create demand for a restaurant? Some might say the key is to create the most exquisite food on the dining scene. Others say make it the hardest reservation to get. Taco Bell took both to heart when it created the “Test Kitchen by Taco Bell” at its headquarters in Irvine, CA. The...
Amazon Masters Sustainable Scaling at AWS re:Invent
Since its inception in 2012, re:Invent has grown more than 500 percent in size, leaping more than 60 percent in attendance from 2015 to 2016 alone. Maintaining that rate of growth without sacrificing results for customers requires sustainable scaling, which means adding value while executing flawlessly for more attendees, sponsors, exhibitors, breakouts, VIP events, entertainment,...
Jack Daniel’s House Siete Draws Hispanic Millennials
Jack Daniel was the kind of guy who opened his home to friends and let the good times roll. To bring that narrative to life and provide Hispanic millennials with a culturally relevant experience, the brand activated Jack Daniel’s House Siete. The eight-city multisensory activation celebrated the diversity of attendees and their passions through a...
Gatorade Takes Trainers on a Self-Guided RFID Journey
Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated a rich stream of behavioral and product preference information. Positioning its products as “sports fuel” for the 24/7 athlete, the brand needed to establish itself as...