Drive customer recommendations Archives - Page 26 of 93 - Event Marketer
2K’s Analogue Experience Brings New Orleans to Life
At a gaming expo like E3, fans can expect game play. As well as long lines. But 2K took an analogue experiential approach, immersing fans in the game with a live set. The brand devoted half of its 120-foot by 100-foot double deck exhibit to the launch of MAFIA III, a game that takes place...
Pepsi’s Fan Deck Scores With Super 50 Bowl Attendees
When you’re a primary sponsor of the Super Bowl, you go big or go home. So for Super Bowl 50, Pepsi pulled out all the stops to deliver a one-of-a-kind spectator environment at Levi’s Stadium by revamping its Fan Deck, ultimately creating an atmosphere that celebrated the history of football, the 49ers and the spirit...
Tenneco’s Think Hubs Drive Three-Year Mobile Tour
Tenneco’s mobile experience, on the road through June 2019, offers a hands-on engagement with the technology surrounding its products and their role in the automobile industry as it travels to plants, colleges and community events. Two 53-foot double expandable trailers filled with product displays, 2D graphics and video messaging and smart board technology relate the...
Jim Beam Offers a 4D ‘Ride on the Sinister Side’
Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not...