Drive customer recommendations Archives - Page 34 of 93 - Event Marketer
Cisco’s Olympic Structure Stuns Clients and Partners
With a design that could forever change b-to-b hospitality and a structure that will send creative directors back to their drawing boards, Cisco House—Cisco’s Olympic showplace for the London Games—was the ultimate trendsetter. The two-story, semi-permanent 20,000-square-foot structure—with excellent sustainability credentials—was built above Europe’s largest urban shopping center, offering incredible views across Olympic Park to...
American Express Fosters New Business in Open Lounges
American Express’ Open product line is aimed at helping small business owners do more business. And, at trade shows, the company’s Open Business Lounges were created to generate business for American Express. The lounges are designed for American Express card holders looking for a place to host a quiet business meeting, network, connect with the...
JCPenney Gives New York Pier a Stunning Makeover
To put its best foot forward at an analyst event, JCPenney ordered up an impressive venue makeover. The company transformed the decaying shell of a pier floating over New York’s Hudson Bay. No one would ever have guessed that the clean, contemporary event space had been, just a few weeks earlier, a dark space with...
Google Takes I/O Conference to a Worldwide Audience
I/O, Google’s annual developer conference, is one of the best events marketers have never heard of. To accommodate the thousands who want to go to each year but can’t—recent I/Os have sold out all 6,000 seats in less than 30 minutes—the event has become much more digital. The conference now reaches millions of developers, virtually,...