Drive customer recommendations Archives - Page 42 of 93 - Event Marketer
GE Healthcare Brings On-site Show Floor to Life Online
More and more, companies are adapting a live + virtual hybrid model for events, which allows them to expand their reach to people online who can’t make it to the live event. GE Healthcare successfully entered the space with rsna.gehealthcare.com, to complement its physical presence at the RSNA 2009 annual convention in Chicago. The virtual...
Citrix Virtual Conference Brings Together Worldwide Audience
To launch the XenDesktop to a worldwide audience, including customers and partners, and in order to reach the broadest audience possible with simultaneous impact and cost efficiency, Citrix looked to a virtual environment, or two. It produced two virtual events spaced one week apart to deliver targeted information to two distinct audiences: Citrix partners and...
Scotts Water Smart Grows Customers with Retail Tour
Planting a blooming garden is all about timing. In spring 2008, Scotts Water Smart planted its seeds during prime fertilizing season (April 1 to June 16) by hitting the road on its Scotts Water Smart Grassroots Tour. The tour traveled in a bright green branded pickup truck and a grass-covered trailer featuring water-droplet inflatables resembling...
HP’s Mobile Program Snags ‘Exstream’ Results with CFOs
Conventional wisdom dictates that the best way to woo those hard-to-impress C-suite decision makers is to fly them all to the Seychelles, put them up in the swankiest all-inclusive resort, buy them a few rounds of golf and along the way, chat up your product. The thing is, sometimes it’s better to leave the gravy...