Drive customer recommendations Archives - Page 48 of 93 - Event Marketer
Nike Targets College Kids with Three-Pronged Strategy
In the fall of 2009, Nike took over the University of Southern California’s campus to appeal to the students with a running event, charity fundraiser and piggyback on the upcoming football game with conference rival Oregon State. The multi-platform event revolved around three main activations: the Nike Hub at Phi Psi, a Nike-dedicated space within...
HP Leverages Acrobatic Troupe to Promote New Laptop
In March 2009, HP unveiled its first TouchSmart multi-touch laptop in New York City with a high-energy dance troupe performance designed to encourage consumer interaction with the product while associating touch technology with the HP brand. HP targeted the New York market for the activation in order to tap into the city’s built-in national stage....
DeKuyper Targets Influencers with MixMaster Challenge
To generate a pool of innovative cocktail recipes that are original and easy to make at any account where the product is served, and to enhance relationships with nightlife influencers, bartenders and media, DeKuyper launched the MixMaster Challenge, a program that incorporated 12 qualifying competitions in key U.S. markets to identify candidates for a national...
Health Mart Mobile Tour Offers Free Health Screenings
Health Mart Pharmacy, a national franchise network of more than 2,500 independent pharmacies operated by McKesson Corporation, teamed up with a variety of sponsors, including Bayer Diabetes Care, to create brand awareness while educating communities about diabetes care on the Health Across America tour. The program engaged existing as well as new customers in both...