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Coke Offers First-Ever Global Mobile Marketing Tour
Coca-Cola brought its sponsorship of the Olympic Torch Relay to life by creating the first-ever global mobile marketing tour. The relay hit 34 cities in 27 countries over a 35-day span, with Coca-Cola street teams in each location. Local Coke marketing teams helped create a relevant activation in each city: The Mexico City leg, for...
Water, Lighting Accents Drive LG’s Natural CTIA Booth Design
LG’s core message—LG is The Nature of Mobile—was woven into every aspect of the CTIA space. The brand played up both nature and high-tech multimedia at its booth, offering attendees an interactive and fully immersive experience that kept it a packed house throughout. Attendees could pick from the Music Zone, Video Zone or the Design...
Sub-Zero Woos Design Snobs with a Poetic, Artsy Booth
Kitchen designers, architects and builders are a tough crowd. They’re discriminating, opinionated, tightly networked and at the end of the day, downright mission-critical to any exhibitor at the Kitchen/Bath Industry Show. Sub-Zero took on design snobs and tough cookies alike by leveraging the skills of renowned kitchen designer Mick De Giulio and interior designer Jamie...
LifeSize Lures in Booth Visitors with Cheese and Wine
The best way to introduce the LifeSize high-definition video conferencing product was to let people see it in action. The Get a Taste of High Definition campaign for the Interop Vegas trade show did that, with a twist. Show attendees were invited to the LifeSize booth for a wine and cheese tasting by sommeliers from...