Drive customer recommendations Archives - Page 75 of 93 - Event Marketer
DiGiorno Delivers with a Microwave Kitchen on Wheels
In a deliciously ironic event marketing moment, DiGiorno—the brand whose TV ads crow “It’s not delivery!”—took its microwave pizzas out of the freezer to deliver samples to hungry consumers. To build just the right vehicle for the job, DiGiorno converted a box truck into a microwave kitchen-on-wheels. The exterior of the truck was clad with...
Medtronic Conducts Surgery Demos Aboard 18-Wheelers
If you’re like us, you’ve been thinking that complicated surgical procedures would be so much more interesting if only the doctors could do their thing aboard 18-wheelers. Well, at least the folks at Medtronic thought so. The medical technology company built two mobile operating rooms for its Satellite Training Center, and used the ERs-on-wheels to...
Scott Cleans Up with the Common Sense Tour
Sure, you could refer to Kimberly-Clark’s Common Sense Tour as a b-to-c marketing initiative. But what made it unique were the c-to-c elements—interactives that got consumers to communicate with each other. To spread the word about the brand’s tissue, paper towels and napkins among women ages 25 to 54, Scott rolled out a 55-foot “House...
Coca-Cola Happiness Ambassadors Engage Canadian Teens
It’s time for Coca-Cola to recruit the next generation of Canadian Coke drinkers, and the way in was last year’s Open Happiness campaign. The mission was to build brand strength through inspiring uplifting moments in peoples’ lives, so the brand deployed “happiness ambassadors” all over the country whose role was to engage teens on a...