Drive customer recommendations Archives - Page 76 of 93 - Event Marketer
Marriott Brings Comfort and Style to the Airport
Hotels can be either the best or worst part of traveling, and every brand wants it to be the former, of course. To show frequent and business travelers that its SpringHill Suites brand gets it and will make every trip a better one, Marriott brought its “Style and space. Beautifully priced” campaign to life by...
Oracle CloudWorld Achieves Latin American Record
Cloud computing is the future of enterprise-level computing, and as a leader in the space, Oracle is bringing the good news everywhere it goes. For its CloudWorld São Paulo, the brand set for itself the task of being the largest cloud computing event ever held in Brazil in order to tap into the rapidly evolving...
SAP Re-engineers Sapphire Now with Customer Focus
SAPPHIRE NOW is a perennial example of the best in b-to-b event marketing, and last year SAP found a way to take its well-known campus format to the next level by using its expertise in evergreen experiences to give its customers some sweet ROI for their time. SAP is a leader in the realm of...
myNAB Tool Promotes Early Attendee Networking
The recession wasn’t kind to the trade show industry and as a result, trade show exhibitors today are driving a harder bargain than ever before with show organizers. If a show can’t prove to exhibitors how it’s going to help bring attendees to the booth, it can get quickly cut from the portfolio with little...