Drive customer recommendations Archives - Page 82 of 93 - Event Marketer
Red Hat’s App Has Attendees Earning Points for Participation
Custom apps have been replacing paper conference schedules for a while now. But new to the scene are event apps that bring the worlds of show content, geolocation, social media and traffic generation strategies together all in the palm of the attendees’ hand. Technology provider Red Hat last summer used a QuickMobile-based technology to provide...
Activision|Blizzard Present as Unified Brand at E3
For the first time at E3, Activision|Blizzard presented as a unified brand to reinforce itself as a true entertainment leader. The objective was to develop one brand experience and marquee billing of four game titles by transforming a space into an unprecedented, 4D event that attracted attendees and immersed them into the world of each...
Hexagon’s Live Stream Engages Global Audiences
When Hexagon, a maker of design and visualization software for 3D modeling, saw that it was time to take its legacy user conference onto the web, live streaming was the clear way to go. But it needed to impress—as a leader in the virtual visualization industry itself, streamlined and seamless technology is an imperative for...
CareerBuilder Transforms Tweets into Works of Art
If a picture is worth a thousand words, CareerBuilder’s World’s Fair campaign at the annual SHRM show was worth a thousand tweets. Let us explain. To get attendees engaging across social media about its presence at the show, and to enhance the experiences of its clients and prospects while also driving foot traffic its booth,...