Drive customer recommendations Archives - Page 88 of 93 - Event Marketer
JiveWorld Keynote Features a Human-Powered Engine
Collaboration in business is key. We hear it all the time. But how do you create a physical representation of the concept to drive its message home? JiveWorld2014 keynote speaker Adam Sadowsky had the answer: A colossal Rube Goldberg machine. In an effort to transform its new tagline “Work Better Together” into a live experience,...
Oracle Deploys a Campus Approach for OpenWorld
Navigating the labyrinth that is Oracle’s evergreen OpenWorld has, traditionally, not been for the faint of heart. The brand’s latest approach to its gargantuan business conference, however, aligned audiences and made more efficient use of space, allowing for easier exploration of the conference and easier attendee connections to content, peers, partners and Oracle experts, relevant...
Lenovo Enhances Networking at Mobile World Congress
Lenovo’s main goal for attending the 2014 Mobile World Congress is to meet with clients and prospects to talk about new sales opportunities, new products and educate the market on its offerings. At the 2014 show in Barcelona, Lenovo set out to make meetings and engagement a breeze by transforming its 65-foot by 130-foot footprint...
Thomson Reuters Paints the AALL Floor Orange
How do you get the attention of nearly 1,600 law librarians? At the American Association of Law Libraries annual conference, Thomson Reuters leaned on the bright color orange. Before the show, pre-registered attendees received a series of emails inviting them to “Transform To Orange,” which is the brand’s signature color. In the exhibit, staff donned...