Generate interest among influencers Archives - Page 18 of 74 - Event Marketer
Motorola Teams Up with Socially Active Football Celeb
To promote its Motoblur social networking technology to football fans during the Super Bowl, Motorola teamed up with Chad Johnson (a.k.a. “Chad Ocho Cinco”), a wide receiver for the Cincinnati Bengals, to create the online, athlete-run sports news network OCNN, the Ocho Cinco News Network. Ocho Cinco started engaging fans via Twitter when football season...
Dell Experience Extends Reach, Pushes Free Publicity
The senior prom in May at Cupertino High School in Cupertino, CA, wasn’t the usual coming-of-age bash where 18-year-olds got decked out in fancy dresses and tuxes and got a little crazy on the dance floor. This year, seniors attended a SuperProm, a $100,000 affair the students earned by receiving the most online votes in...
Samsung Surprises Times Square and Reaches Billions More
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10, 2010. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the “impromptu” event with their handhelds and cell phones. The...
Microsoft Reaches Off-site Viewers via Live TV Show
For the June 2009 E3 Media Briefing in Los Angeles, which revealed Project Natal, Xbox 360’s new “controller-free” technology, along with the Beatles Rock Band title to consumers and the press, Microsoft leveraged live television broadcast on G4 TV, a television station that specializes in tech and video game programs and covers E3 every year....