Generate interest among influencers Archives - Page 22 of 74 - Event Marketer
Cisco’s Social Media Command Center Drives Key Messaging
Cisco Live spans five days and involves hundreds of thousands of partners, influencers and customers, both in-person and virtually. Social media utilized before, during and after the event helps the company leverage their interest and enthusiasm into a thriving year-round community that amplifies key messages beyond the event’s ecosystem and enhances the experience for all...
HP Drops a Social Media Net Over its Discover Event
They say good things come in threes, and the three-pronged social media plan behind HP Discover 2015, Hewlett-Packard’s three-day bi-annual conference and trade show, is no exception. HP’s new Social Everywhere strategy, Social Media Hub and Word Cloud Portraits were a win-win-win that generated the best social media metrics ever for HP Discover. HP enjoys...
AMP Taps Tastemakers and Retailers to Draw Consumers
Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male consumer, the brand teamed up with celebrity influencers and local tastemakers, such as artists, djs, bloggers, musicians and fashion trendsetters....
UFC Live-Wires the City of Las Vegas During Fight Week
Long before mixed martial artist Ronda Rousey’s famous armbar hit the mainstream, the Ultimate Fighting Championship franchise had been experiencing massive growth in popularity. While the fights take place in an enclosed octagon ring, the experience for fans extends beyond that to TV, where fans watch young fighters break into UFC on “The Ultimate Fighter.”...