Generate interest among influencers Archives - Page 26 of 74 - Event Marketer
LG Art Of The Pixel Showcases New Media Art Content
The LG Art of the Pixel competition showcased new media art. In true form, the brand’s awards gala featured the finalists’ work displayed on “digital canvases”—LG TVs—in a gallery inside massive Gotham Hall in New York City. LG took the theme a step further and used 7,200 square feet of the venue’s walls as a...
Audi Brings A3 Vehicle To Life Via Bicoastal Concerts
The launch of the Audi A3 was the luxury automotive brand’s biggest in recent years. Not only did it have a sleek vehicle to show off, the launch itself signified a new chapter for Audi as it positioned itself in front of a more youthful audience: Millennials. Audi needed to capture the attention of this...
Intense Lighting Booth Offers Exhibit Experience Zones
Exhibits need to draw attention, but sometimes products get lost in overambitious design concepts. Intense Lighting at the Lightfair International show in Las Vegas leveraged a stylish set design (with practical, real-world showcases) that positioned its solutions-based sustainable lighting products as architectural statements. Dimmer switches and natural accents, from plants to river stones and wood...
HGTV Activates a Chic Barn For Country Music Fans
HGTV brought a taste of home, and its home-inspired programming, to the Country Music Association’s Music Festival with a freestanding “urban-chic” barn. Wood floors, wood beams and authentic decorative elements added to the barn experience. Inside, fans enjoyed live music performances and meet-and-greets. Outside, a large front porch and LED screens streamed all the action...