Generate interest among influencers Archives - Page 29 of 74 - Event Marketer
Royal Philips Creates Buzz with 20-Foot Floating Box
Royal Philips Electronics launched its $100 million Sense and Simplicity global advertising campaign with a big blue box and a big white room. Looking to capture media coverage—and the attention of communication-industry VIPs—Philips started generating buzz three days before the campaign was announced, setting afloat a 20-foot tall box on the canals of Amsterdam. The...
Amex Concert Series Gives Cardmembers the Blues
American Express complemented its Grand Ex Award for US Open Live with recognition for this music-flavored proprietary program for the Blue credit card. Blue Jam Sessions focused on Los Angeles, which offered the opportunity to both expand the Blue line and connect with influencers in a market led by elite tastemakers. During Grammy Week, Amex...
LifeSize Lures in Booth Visitors with Cheese and Wine
The best way to introduce the LifeSize high-definition video conferencing product was to let people see it in action. The Get a Taste of High Definition campaign for the Interop Vegas trade show did that, with a twist. Show attendees were invited to the LifeSize booth for a wine and cheese tasting by sommeliers from...
Vivendi Treats Gamers to a Spa-Style Oasis at E3
To promote its newest video and computer game titles, Vivendi Games needed to stand out from the crowd at the E3 Media and Business Summit 2007. And what better way to attract the press and retail reps than with a spa-style hospitality experience. A 2,100-square-foot hotel ballroom was transformed into a relaxing oasis for guests. The...