Generate interest among influencers Archives - Page 33 of 74 - Event Marketer
L’Oreal Takes the Museum Approach to Draw Press
When L’Oreal USA launched its Men’s Expert skin care line last year, the company knew it would need more than a typical press event to attract and engage New York City’s notoriously hard-to-impress beauty and fashion editors. The solution: a museum-style exhibit in Manhattan’s trendy Milk Studios. Armed with headsets that played a soundtrack detailing...
Mountain Dew Sponsorship Celebrates Teen Lifestyle
When Pepsi-Cola North America’s Mountain Dew took title sponsorship of the Dew Action Sports Tour before the property’s 2005 inaugural season, the challenge was to create an environment that would set it apart from the tour’s other sponsors and connect with the ever-so-savvy teen target. “We take into consideration the landscape of what other sponsors...
Canon’s Experience Zones Help Spread Brand Message
Expo 2005 provided a showcase for Canon’s entire range of products in a hands-on environment, as the company sought to build enthusiasm and loyalty among its dealers and clients. Business partners, media and other key influencers were targeted for the invite-only event, and presentations and displays were customized to address each group. The 120,000-square-foot footprint...
Miller Chill Spreads the Latin Flavor at Bars
Capitalizing on the thirst for tangy, Miller Chill— inspired by the Mexican Chelada—was born. Miller knew this baby was a winner, but it needed to make certain its consumers knew it too. It played up its Latin flavor and came up with the Spanglish-infused campaign Viva Refreshment that spread the word via TV, radio and print...