Generate interest among influencers Archives - Page 37 of 74 - Event Marketer
Jeep Leverages Special Stage Effects at NAIAS Press Event
Jeep’s Wrangler introduction was a smashing success at last year’s North American International Auto Show. While Chrysler Group coo Eric Ridenour introduced the vehicle onstage at a scheduled press event, the MiPIX wall parted to show the Wrangler in a jungle cage with squealing tires, flashing headlights and a honking horn. After Chrysler Group president...
Audi Press Event Offers the Arts and the Outdoors
With three waves of events over six days, Audi introduced its S6/S8, A4/S4 Cabriolet and Audi Q7 models to lifestyle and automotive journalists. The first flight, aimed at lifestyle reporters, emphasized emotion and design, while the second and third runs offered automotive journalists a deep dive into the vehicles’ advanced technology and performance. From the...
Freightliner Takes Journalists on a Whirlwind Road Trip
DaimlerChrysler executive management brought members of the European press corps to Portland, OR, to demonstrate and celebrate the fruits of a 25-year partnership with Freightliner. The primary objective was to create an impressive, buzzworthy event that exemplified the ultimate U.S. truck industry experience. Journalists entered a working Freightliner warehouse that had been transformed into an...
Stellar Gin Enlists VIPs for Exclusive Club Parties
When you think Indianapolis, race cars rather than nightlife come to mind, but Stellar Gin found the city hopping with happenings behind the velvet ropes of its upscale club scene. It was the ideal environment for a VIP program of exclusive events and concierge service to promote its new gin. Stellar Concierges served as in-market...