Generate interest among influencers Archives - Page 38 of 74 - Event Marketer
Style Squad Helps L’Oréal Engage and Empower Women
Seeing the name Carson and the word style in the same sentence kinda made us think about Carson Kressley, the most fabulous and fashionable member of Queer Eye’s fab five. Well, L’Oréal’s SoftSheen-Carson took a cue from the style guru and his equally hip friends when it unleashed its own team of style pros on...
Motorola Concerts Light Up the House of Blues
Motorola rocked the House of Blues with a concert series tailor-made for the distinctive target audiences of its RAZR, PEBL and SLVR handsets. The integrated program of online, on-air and on-site executions tuned into the tastes of each group with artists, radio campaigns, pre-show promos and music hall elements for a unique visual and audio...
Unilever ‘Clicks’ with College Students Over Axe Clix
First, the premise: Unilever introduced Clix, a line extension of the popular Axe body spray for men, with a TV ad in which the ultra-dreamy Nick Lachey uses a handheld clicker to keep track of all of the women he “clicks” with. Dreaminess notwithstanding, Lachey gets far fewer clicks than an ordinary Joe who happened...
Cisco Roadshow Educates Business Owners
To reach business customers who typically don’t travel off site for events, Cisco used its Network on Wheels Roadshow to bring computer network systems right to their doorsteps. Loaded with the latest Cisco technological solutions for small- and medium-size business owners, eight NOW vehicles were on the road five days a week, hitting multiple locations...