Generate interest among influencers Archives - Page 44 of 74 - Event Marketer
Harley-Davidson Immerses Dealers in Urban Setting
This “non-meeting” meeting featured a product reveal that motivated 1,200 U.S. dealership employees to understand the non-traditional customer base for the new Harley-Davidson Street 500 and Street 750 motorcycles. Authenticity was the name of the game here, from the rust on the fence, to the treatment of the bricks on the wall, to the fallen...
Monster Deploys a Virtual Host for Registration
Monster’s annual Global Sales Conference, this year with the theme “mPower,” is one of the brand’s most important events of the year. To get the information about the event out to attendees that they needed to know, both before and during the conference, Monster deployed an all-new software by TBA Global called EventO to manage...
Nike Golf Speed Trials Drive Demos and Amplification
If there’s one word to describe Nike Golf marketing, it’s confident. That’s what it took to mount one of its most robust consumer trial programs ever, the Nike Golf Speed Trials, which from March through mid-May took place at hundreds of golf courses and retailers across the country. The Speed Trials gave consumers the chance...
Adobe MAX Creativity Conference Wows Attendees
Adobe MAX took it, well, to the max—establishing Adobe as a thought leader in all manner of creative endeavor and connecting with the community on a human level. Besides all that, it increased the online audience for added visibility of important products and services. User-generated content, or in this case, artist-generated content, brought Adobe’s people...