Generate interest among influencers Archives - Page 50 of 74 - Event Marketer
Nissan 360 Puts High-Tech Spin on Press Event
Nissan placed company leaders front and center with the press, giving them plenty of opportunities for casual conversations about the brand while wining, dining and winding around eight unique tracks. Coupled with the lifestyle-driven vehicle experiences, journalists from around the globe left with some pretty rich material. A propriety technology called the Nissan Exploratory Device...
Pernod’s Malibu Red Leverages Ne-Yo Relationship
Grammy Award-winning artist Ne-Yo is more than a spokesperson for Malibu Red, a relatively new offering in the Malibu line. He’s the creative director who has been hands-on in developing the drink. So, to further leverage this relationship, the brand created a six-city concert program called “A Night with Ne-Yo.” The artist helped promote each...
Moet Hennessey Connects with Multicultural Males
Moët Hennessy’s “What’s Your Wild Rabbit” campaign launched in 2012, but for the first time, in 2013 sought out a deeper connection with African-American and Hispanic millennial guys. The strategy: exclusive experiences for these consumers who are known for being early adopters. Part of this evolution of the program also included a refocus towards social...
Heineken House Immerses Guests in Latin Music
It’s all about access. As part of a new approach to its sponsorship of the Latin GRAMMY’s, Heineken’s event space Heineken House brought together Latin artists, media industry VIPs and consumers for experiences that gave everyone a behind-the-scenes look at the recording, creative and reporting process. A highly targeted program, Heineken House was tailored solely...