Generate interest among influencers Archives - Page 54 of 74 - Event Marketer

October 22, 2015

Microsoft Xbox One Retail Launch Targets Families

Midnight launches for gaming events typically attract core gamers and early technology adopters—essentially, the folks who will camp out for a coveted product. But with its new Xbox One console, a system that offers complex interactive games for core gamers, as well as family-friendly physical activity gaming, Microsoft wanted to get gamers and families amped...

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October 22, 2015

Multifaceted Xbox Pop-up Reaches a Range of Gamers

Microsoft’s Xbox 360 entertainment platform, which includes Kinect, Core Gaming and Xbox Live, has a diverse user base. To reach as many segments of that base as possible, Microsoft created the Xbox 360 Central program inside Toronto’s busiest shopping district, as well as in high-profile shopping centers in both Montreal and Vancouver. Inside the experience,...

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October 22, 2015

Nokia, AT&T Reward Green Day Fans for Social Action

To launch its free Nokia Music service, Nokia partnered with AT&T and Green Day to reach a targeted audience, create media buzz, generate consumer impressions and increase social chatter around the new platform. The strategy involved a social media campaign, a drive to the AT&T store in New York City’s Times Square, a live performance...

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October 22, 2015

Road Rally Highlights Volkswagen’s ‘Green’ Cred

To build its eco-friendly credibility among media and potential buyers, Volkswagen unveiled the Think Blue Spritsparathon in Germany. The initiative tied back to a global Think Blue campaign which was designed to promote environmentally-friendly behavior among VW customers. For the Spritsparathon events, the brand challenged the Volkswagen community to send in suggestions for reducing auto-related...

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October 22, 2015

Skype Engages Lady Gaga Fans in its Product Suite

They say music is the universal language, so to promote its mobile suite of products among a global audience of youthful influencers and social connectors, Skype aligned itself with a world-class musician with 36 million Twitter followers, 60 million Facebook fans and her own proprietary social network on Littlemonsters.com—Lady Gaga. As official sponsor of her...

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