Generate interest among influencers Archives - Page 63 of 74 - Event Marketer
Heineken’s Beach Event Combines Ibiza Parties and Football
Heineken was looking to leverage its UEFA (Union of European Football Associations) sponsorship in a unique and spectacular way and become part of the online conversation in social media around the Champions League Final when it discovered a happy coincidence—that the Final fell on the same day as the opening of Ibiza’s party season. As...
Bacardi Private Island Extravaganza Targets Influencers
It was a bold idea from a bold brand. Bacardi’s brand values have always been about freedom, passion and irrepressibility, and throughout its history has enjoyed a close affiliation with music. The Bacardi Triangle promotion, a three-day extravaganza that took place over Halloween weekend at a private island in the Caribbean, tapped into all three...
Bud Light’s Whatever, USA Offers Millennial Appeal
In a campaign that will one day end up in textbooks, Bud Light took the Super Bowl launch of its #UpForWhatever ad campaign and brought it to life—literally—to forge a deeper connection with Millennials, that elusive 21- to 27-year-old demo that sees themselves as social curators, storytellers and more. The program was designed to spark...
Miele’s Aerialists Put a Multi-Sensory Spin on Laundry
Miele’s theme for 2014 was “Creating Fascination,” and the launch of its new W1 washing machines and T1 tumble dryers delivered on that promise with an event that had aerialists, tap dancers, acrobats and the W1 and T1 flying through the air. The goal of the event was to expand engagement, drive awareness and excitement...