Generate interest among influencers Archives - Page 67 of 74 - Event Marketer
Oprah Employs a One-and-Done Registration Process
Oprah’s The Life You Want Weekend tour hit eight cities and offered 12 sponsor experiences and more than 30 activations in the O Town fan zone. With thousands of fans in attendance, Harpo Studios wanted to leverage technology to have one (and only one) paperless registration and waiver-consent process. It also wanted to seamlessly integrate...
iBeacon Technology Connects Creatives at Cannes
The Cannes Lions International Festival of Creativity, which takes place each June in Cannes, France, is the world’s leading celebration of creativity in communications, including the prestigious international annual Advertising and Communications awards. Now it will also be known for its use of the event app platform created by Eventbase, that let attendees connect with...
Adobe Gets Hands-On at Photoshop Pop-Up Store
Adobe’s Photoshop & You pop-up shop offered hands-on experiences with Photoshop through how-to sessions, photo walks, printing workshops and individual sessions with Photoshop experts. Located in a former San Francisco gallery space, the pop-up took advantage of the venue’s exposed beams and concrete, high ceilings and natural light, all of which reflected the aesthetics of...
Activision Breaks Records with Call of Duty: XP Event
It will go down as the event that showed the industry how to combine dozens of best practices and the hottest event marketing trends into a single blockbuster campaign. And it proved that experiential marketing had the power to drive $1 billion in sales. The event, Call of Duty: XP, immersed fans in “Modern Warfare 3,”...